At Hanna-Barbera Cartoons, I wanted to do something that spotlighted the creators and artists, since the industry had been disrespecting them in so many ways for so many decades. Back in the day, the movie studios made posters for most of their cartoon short subjects, so that’s what we did, too.
When we started Frederator Studios and continued our shorts program (with Oh Yeah! Cartoons), the cost of posters was out of the question, so postcards became the substitute; it was a nice way to give creators their due. Since 1998, we’ve had 27 series of cards, and ultimately the format allowed for a lot more flexibility and fun.
Over the years we’ve designed cards in-house, had guest designers (like our friends at AdamsMorika), tagged series to our productions and channels, or just enoyed ourselves. They’re all “limited edition,” usually to (a slowly shifting list of) 200 people or so, and I’m particularly happy when someone tells me they’ve been saving their copies for 15 years.0 comments Tagged: Frederator, Frederator postcards, Cartoon Hangover postcards, Cartoon Hangover, Channel Frederator, postcard, postcards, graphic design,.
The Flintstones’ Wacky Inventions: Turner Publishing/Bedrock Press 1993
Michael Reagan had just started Turner Publishing for Ted Turner when I became Hanna-Barbera Cartoons president during the Turner Broadcasting era, both of us reporting to then-entertainment president Scott Sassa. Everyone was excited about the idea of finally putting out quality books about the studio under the Bedrock Press imprint, and Michael worked incredibly hard to publish releases worthy of the company.
Here are a couple of my favorites about The Flintstones, circa 1993 and 1994 (both out of print, sadly).0 comments Tagged: 1993, 1994, Flintstones, Hanna-Barbera, Turner Publishing, animation, books, cartoon books, cartoons, Hanna-Barbera books, Bedrock Press, Turner Publishing cartoon books,.
Inspired by Channel 102, and Julie Klausner's “Cat News" (thank you, Roy Langbord) I thought it might be fun to start an online animation “network.” Little suspecting that another media adventure was beginning.
Next New Networks was founded by Emil Rensing and me in 2005, and we brought on critical co-founders Herb Scannell (my childhood friend, and compatriot at Nickelodeon), Tim Shey (an entrepreneur and college friend of Emil’s), and Jed Simmons (my partner in reviving Hanna-Barbera) to officially launch on March 7, 2007; the company was acquired exactly five years later by YouTube. Along the way we proudly helped pioneer the concept of the “Multi-channel Network,”* and the structure of how online video was programmed and consumed.
In the summer of 2005, I asked David Karp, who, in his pre-Tumblr days, was doing freelance web development for Frederator Studios, to please copy the structure of Channel 102 so we could do an animation version of their online TV channel satire/homage. A couple of weeks later David came in to convince me that their site (and, by extension, my idea) was “old school, very 2000.” Stung by this teenager and his notions of “old” I argued for an hour, while he brought out his brother’s Sony PSP.
"Within a year, Apple going to release a video iPod. These things will the way everyone will be watching video."
Assured by David that the whole thing could be done for under $5000 (after all, this was, at best, an experiment, a flight of fancy), I gave him the go ahead. He came back in a few days with a name –Channel Frederator– a logo, and a pilot inspired by his love of [adult swim]. It was awesome (it became our template for several years). I sent it right over to my partner, Emil Rensing; we thought it would be fun if he did a similar version around his love of fast sports cars, and VOD Cars was born. We uploaded our first episodes to iTunes (YouTube wasn’t a useful presence yet), and figured we’d send out press releases to our friends and a few select outlets.
Then, a funny thing happened. Instead the video iPod happening in a year, Apple announced in October 2005, right as we were going to debut. And, as it turned out, Channel Frederator and VOD Cars were among the few video podcasts that had anything resembling quality programming. Holy crap!
"It looks like we’ll have over one million downloads by the end of month!" Emil reported during Apple’s live announcement event.
"If we can multiply that by 100 times, maybe we’ll have a media company that advertisers will like!" I replied.
Emil and I bought NextNewNetworks.com shortly after, and in about 18 months we’d brought on our partners, our initial investors (Spark Capital in the lead, with Saban Capital, Benchmark/Europe, Bob Pittman) and board members (Jon Miller was our independent, eventually an investor), and we were off to try and change the world.
* Our partner Jed Simmons coined the term “multi-channel network” after Next New was acquired. Senior YouTube management made it clear that they were consumed with the notion of “channels” and were somewhat allergic to the notion that any of us (NNN, Machinima, Maker Studios, Fullscreen) could be rightly thought of as “networks.” Jed was tired of it all and came up with a phrase that seemed to mollify those that mattered.
…..0 comments Tagged: Next New Networks, YouTube, Frederator, Channel Frederator, VOD Cars, Emil Rensing, Herb Scannell, Tim Shey, Jed Simmons,.
My Uncle Fred Fitchen is the historian of our family, and every once in a while he sends over a gem.
Joseph was the German Seibert pioneer who traveled over to the United States in the 19th Century and set up in Sullivan County in upstate New York. And, not for nothing, my oldest son is his namesake.0 comments Tagged: Seibert, Fitchen, Fred Fitchen, Joseph Seibert,.
Believe it or not, I had a feeling it would take decades before the work we did for MTV was explained. Sue Apfelbaum does a really nice job in the New York City 2013 edition of Red Bull Music Academy’s Daily Note (download only, sorry.) Personally, I’m looking forward to other entries in Sue’s research.
LOGOS: The origins of iconic images from NYC’s musical history explained.
MTV, the first 24-hour music-video network, launched on August 1, 1981, revolutionizing both music and television. The brand image that emerged with brave new visual world was a radical as what it represented. Well before Google Doodles and GIFs, founding MTV creative director Fred Seibert flouted “good” logo-design standards when he lobbied for Manhattan Design's block-lettered M and spray-painted T-V —and it's concept of mutability— helping establish the channel's personality as young, rebellious, and unpredictable.
Despite pressure to work with big-name designers, Seibert favored the unknown firm—it was cofounded by his childhood friend Frank Olinsky. Seibert and Olinsky grew up together in Huntington, Long Island, and Seibert credits Olinsky with turning him onto muisc and the revelation that cartoons are made by people. “My father was an animator and commercial artist, and he taught me how to use the tools of the trade,” says Olinsky.
Manhattan Design had a tiny shop in the back of a t’ai chi studio above Bigelow Pharmacy in Greenwich Village; it was there…0 comments Tagged: MTV logo, 1981, Manhattan Design, branding, graphic design, logo, MTVposts,.
A lot of my friends made fun of me when I went into the cartoon business running the world famous Hanna-Barbera cartoon company, I suppose it didn’t really seem of great significance to them. But I’d been in love with Huckleberry Hound and The Flintstones most of my life and I knew there was a great opportunity to share them with the world.
When I first arrived in the middle of 1992, I immediately started collecting licensed merchandise and ephemera from the studio’s history. Mostly, it was pretty disappointing because there hadn’t been a disciplined approach to the quality of the licenses and the artwork that fueled it.
(Small countries the world over issue unusual stamps with contemporary pop cultural figures for American suckers (like me!) who love seeing their favorites printed on anything unexpected.)
Eventually, we were lucky enough to bring in Creative Director Russell Hicks, who was able to wrestle the creative side of licensing into a beautiful experience. The Turner licensing crew was another story for another time.0 comments Tagged: Flintstones, Hanna-Barbera, licensed products, randomHB,.
Huntington, New York? R.L. Simpson Junior High School? Raise your hands.
Digging through some boxes in my parents’ basement, I unearthed this Polaroid photo album I had (for some reason) compiled of most of my 7th grade teachers.
I went to Simpson from 1963 through 1965, a time when ‘junior high’ was 7th, 8th, and 9th grades. A time when we went from JFK’s assassination to Vietnam protests in front of the White House. From The Beatles coming to America to Bob Dylan releasing Highway 61 Revisited. I feel like we all knew they were incredible moments in history, but then again, what does “history” actually mean to a 12 year old.
My only indelible memories that year were from one class, 7th grade English, but they were doozies.
Miss Welsby was an exchange teacher from England, exotic for post war suburbanites. She had us pen pal with her UK students, who all wondered if we know about The Beatles? But really, a British pop band? Who cared?!
On November 22 we were sitting in Miss Welsby’s class when all of sudden the school wide PA crackled and something like a radio broadcast came on in mid-stream, a first for a system that was only used in homeroom. We listened along in horror as we heard the real time details in the aftermath of the President Kennedy assassination. Innocence torn asunder, I suppose.
This remembrance isn’t to short shrift Mr. Carcano (science), Mr. Godduhn (social studies), Miss Maertins (French), Mr. Randall (art), Miss Leslye (libarary), or Mr. Boyd (music and homeroom). A lot happened in those classes, lots of it life enhancing. But, for me at least, none as life altering as an English class that was the seedling of a life I’d lead.0 comments Tagged: Huntington, Halesite,.
Andrew Cyrille tonite. (Anytime tonight, he says. And a cool “what’s happenin’” to you.) 12:40AM
In 1974, percussion master Andrew Cyrille was living in Ridgefield Park, New Jersey. I was living with my great friend, roommate, and patron Nick Moy (that’s Nick’s handwritten note to me above) on 113th Street in Morningside Heights in Manhattan. Contradictory to his sometimes stern demeanor, Andrew was one of the friendliest, warmest men you’d want to meet, as I found out as we became acquainted when I recorded his bandleader Cecil Taylor several times over the year.
A budding music producer and engineer, I somehow persuaded Andrew to allow me to take a shot at recording his debut LP, a series of duets with another avant-garde great, Milford Graves. Dialog of the Drums (you can hear it here) would be a percussion only record, a music combination I was eager to hear and even more eager to capture on tape.
The only problem was I had no access to appropriate studio space.
Once, I dragged the equipment over to Milford’s basement in Queens, where he day jobbed as a homeopathic pharmacist. Most absurdly, I suggested that Andrew record a piercing solo on an African drum in our 2nd floor apartment at 11 o’clock at night. I was naive, I guess Nick was too, but I really can’t understand how we didn’t get evicted.
My recordings were adequate, I think, but Andrew and Milford were unhappy with the performances. Ultimately, they released a live recording from Columbia University.*
A couple of years later I recruited Andrew for an early tour of the Carla Bley big band I was road managing. Soon after I head to a life in commercial radio and television and Andrew and I completely lost touch.
* I did the majority of Columbia’s WKCR recordings during this period, but even though I’m the credited engineer in a few discographies, I ultimately had nothing to do with the released album. I wish I did, it’s really good.
I Want My MTV! Part 4
The “I Want My MTV!” story wouldn’t be complete without a look at Dire Straits' music video “Money for Nothing.” Mark Knopfler originally wrote the song after seeing a store wall of television sets tuned to MTV. During recording Sting dropped into the recording session and added the melody of his “Don’t Stand So Close to Me" with the then unbiquitous "I Want My MTV!" and forever pushed our battle cry out of advertising history and into the cultural slipstream (the film went on to be honored as the 1986 VMA Video of the Year). If there was ever a more effective branding accident I don’t know what it is.
I never asked Dale Pon about his reaction to this unusual turn of events. If he responds to my email about it I’ll fill you in.
…:::Update from Dale Pon:
Absolutely amazing! I was very happy.
Twitchy that the campaign was familiar, there were those ready to quit “I Want My MTV!” They hadn’t heard that change is good, but not for its own sake.
The Sting singing won them over; “I Want My MTV!” was new again – maybe there in 1985, we were still striking a “responsive chord.” Some say, it still resounds.0 comments Tagged: Dale Pon, IWMM, MTV, MTV posts, advertising, branding, lkj,.