April 2009
2 posts
6 tags
"Mee, mee, me, meeee!"
More about MTV Networks Online The ME Tapes: Sonicnet.com campaign compilation, 2000 (from VHS) MTV got Sonicnet in the middle of another transaction they thought would be more important. But as the internet heated up in the business world’s consciousness, Sonicnet.com became something they thought to pay attention to. Which meant that, as president of MTV Networks Online, I was trying...
Apr 6th
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7 tags
Into the new media. Again.
More about MTV Networks Online James Brown, Christina Acquilera, Sting, Yo Yo Ma, Dwight Yoakam Sonicnet.com 17 from fredseibert on Vimeo. At the time, it seemed like a horrible mistake. And like mistakes sometimes can, it led to a new, uncharted, wonderful life. It was the beginning of the peaking of “the internet” 1.0, which, honestly, I wanted nothing to do with “the...
Apr 5th