March 2010
3 posts
8 tags
"What do you expect us to do with this piece of...
Click here for my other posts about MTV.
“I Want My MTV!” from fredseibert on Vimeo.
Before “I Want My MTV!” Part 1.
I was torn. My mentor, Dale Pon, had suggested me for my job at MTV Networks (née Warner Amex Satellite Entertainment Company). He was the creator of distinctive, innovative, and successful campaigns for radio stations across the United States, was a...
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Before "I Want My MTV!" Part 2
Click here for my other posts about MTV.
Before “I Want My MTV!” Part 2
MTV had been on the air for six months and we’d fired the storied Ogilvy & Mather and hired Dale Pon’s LPG/Pon (a joint venture with George Lois) at my insistence. Now they were presenting their first trade campaign for advertisers and cable operators and my first big decision was being called...
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