More MTV.

I was roaming around some MTV stuff that was done by Fred/Alan, the branding and advertising agency Alan Goodman and I started in New York in 1983. It occurred to me that while our first blush of innovations happened right at the beginning of the decade, three years in Alan and I had already quit. But, it wasn’t the end of my story with MTV, by any means. We continued a direct relationship with the company for another nine years (and I’ve been consultant to them again for 13 years as of 2010) and did some pretty good work. Click over here to see some of it.