I was the first Creative Director of MTV: Music Television, joining the parent company (then called Warner-Amex Satellite Entertainment Company) May 5, 1980. My boss, Bob Pittman asked me to oversee all of the original production and programming for the fledging cable television channel (who had even heard of cable TV as anything other than a service for rural audiences?) though I’d never seen a television camera.
As far as I can remember, the article below was the first written on the MTV logo (designed by Manhattan Design —Pat Gorman, Frank Olinsky & Patti Rogoff— in their office in a second story spare room behind a tai chi studio, above Bigelow Chemists @ 8th Street & Avenue of the Americas in New York); it’s from June 1982, about 10 months after the network launched. My favorite part is the illustration of the what was essentially the “first” MTV logo (illustrated above). Notice the section in the article on Nickelodeon was about their redesign, but that was only two years before Alan Goodman and I oversaw a the next change (designed by Tom Corey and Scott Nash) that lasted over 25 years.0 comments Tagged: MTV, MTVposts, Manhattan Design, branding, logo, 1980, 1981, MTV logo,.