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From Hanna-Barbera’s founding in 1956 until 1992 (the studio was effectively closed by it’s latest owner Warner Bros. in 1997) the studio had no sense of its place in popular culture. When Ted Turner bought the company in 1991 he and Scott Sassa installed me as the president and we started to blow the roof off the sucker. There were many of us working at the company who grew up with it’s radical and wonderful innovations and wanted to finally gather up the respect we thought the place was due.
I was particularly intrigued the way trading cards had made a resurgence in the 1980s when Yazoo Records commissioned R.Crumb to create a “Heros of the Blues” set. The three boxes below were the result of my torturing our creative services teams to use the same technique to resurrect our characters in the 90s.
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