Ah, the 80s. 

Within minutes of getting out of the gate, Warner Amex was getting a lot of pressure to license out our logo for swag for the money we could make (it wasn’t like advertisers were lining up at the beginning), we were already the hottest thing in pop culture. Our MTV programming boss, Bob Pittman, figured that was the fastest way to spell “fad,” which was the last thing anyone wanted. We were in it for the long haul. So, instead, we commissioned Manhattan Design to come up with stuff we’d only give away to our closest friends and allies, and that cable operators could get for contests and giveaways in their local markets.  

The hottest items? The blue t-shirt of course. But, the one most in demand, with the smallest supply was always the satin tour jacket, staple of every band in the 80s. 

By the way, check out the logo on the duffle bag. Like I’ve mentioned before there were those who were worried no one would understand we were on TELEVISION, so please, make it BIG.